This is one thing I am sure every creative has thought of after being annoyed by the piling deadlines, nasty client servicing guys, non-specific briefs and not to forget, the times of creative blocks. You are tired, each part of your body hurts and you want to sleep but you have had too much coffee to be able to now even put your eyes to rest.
Why make great ads, when you can sell ice-cream? And when I say sell ice cream, I mean just meeting the demands of the client in the most banal, run-of-the-mill way, lazy thought and forgettable work. Remember an ice-cream seller, the one who comes on a stall ? He never tries hard, he knows he has something which people love, so he just stand there and people actually make business for him. But the people of advertising sadly cannot do that, must not do that. If we aren’t making anything remarkable or giving a creative solution to get commerce to a business, you might as well do nothing at all. Just find a corner in the office and download episodes of Bojack Horseman on Netflix.
Okay, I might have got a little harsh there. Ice cream is great, but leave those to the ice-cream Sellars. We are here to make business, tell remarkable stories, know our consumer so well that an ad becomes a facilitation and not a disruption. Advertising is a fun business of brands talking to the consumers, one party talking to another in which both need each other, it’a means to an end, its a relationship, not an end in itself.
So make great ads, don’t sell ice cream.
Cut.Copy.Write 